Meet the Founder: The Vision Driving Pacheco the Label

Maria—designer and founder of Pacheco the Label—has turned her lifelong love of creativity into a purpose-driven fashion brand. In early 2024, she launched House of Pacheco, a design studio in Austin, Texas, helping brands grow through strategic, thoughtful design. As the business evolved, so did her vision—leading to the birth of Pacheco the Label, a womenswear line that brings her creative ethos to life.

Though Maria didn’t start her career in fashion, her passion led her to launch an independent label in 2020 during the pandemic. That experience, along with consulting on garment quality for other brands, deepened her expertise and sparked the idea for something more personal.

Pacheco the Label is a celebration of confidence, femininity, and individuality. Rooted in ethical production, sustainability, and collaboration with women-owned businesses, each piece is designed to empower and uplift.

“Bringing this project to life has been a dream,” says Maria. “I’m so grateful for my team and everyone who believed in the vision.”

With vintage-inspired silhouettes and modern touches, every garment is made with care in the USA.